- (©Presence Switzerland)
Maison Suisse Tokyo 2021
Kanto | Tokyo - Shibuya Ward
2021 Tokyo Olympics & Paralympics
Update April 29, 2021: Due to the current public health measures in Japan and the travel restrictions foreseen during the Olympic and Paralympic Games, the House of Switzerland planned to open this summer in Tokyo unfortunately had to be canceled.
Unlike any other Games
Olympic Games held in Japan have always been slightly more exciting than in any other country. For the Tokyo 2021 Olympic and Paralympic Games, Presence Switzerland (the country’s official public diplomacy agency) has therefore decided to do something special. To make sure that Swiss athletes and supporters can celebrate their success together with as many of their Japanese friends as possible, Switzerland will implant its signature Maison Suisse in Shibuya, in the heart of Tokyo, for the entire length of the competition!
Introducing: Maison Suisse @ The Mass!
The Maison Suisse (Shibuya) will be taking over The Mass, a minimalist, concrete box-like gallery complex designed by Tokyo-based architect Nobuo Araki / The Archetype that is dedicated to the display of modern and contemporary art. Located right behind Harajuku’s bustling Cat Street and Omotesando Street, where many Swiss brands have well-established stores, The Mass is at the center of Tokyo’s most vibrant hub for Japanese pop culture. Thanks to its brand new Ba-Tsu Art Gallery and its elegant café, the complex is set to become a reference in the Japanese capital.
With a special focus on art, design, architecture, and the creative industry, the Maison Suisse will be in an ideal environment to showcase Switzerland’s modern lifestyle, ideas, and techniques to Japan’s younger generations. Fear not, however: as soon as Swiss athletes will be arriving to the House to celebrate their victories, chocolate, cheese, and wine will be gladly joining the party!
“Switzerland in a box”
The Maison Suisse is a hospitality center, a meeting point, and a social hub set up by Presence Switzerland in all major international events. Designed to introduce Switzerland’s business, science, tourism and culture in an engaging and effective way, it is open to the public and located at the “heart of the action”.
Besides exciting social events such as press conferences, vibrant celebrations, exclusive receptions, and high-level meetings, the Maison Suisse always features exhibitions on Swiss culture, showcases of Swiss technology, and many other surprises. Swiss people look forward to celebrating Japan’s most anticipated event in your company!