• (©Presence Switzerland)

Maison Suisse Tokyo 2021

Kanto | Tokyo - Shibuya Ward

Update April 29, 2021: Due to the current public health measures in Japan and the travel restrictions foreseen during the Olympic and Paralympic Games, the House of Switzerland planned to open this summer in Tokyo unfortunately had to be canceled.

Unlike any other Games

The Maison Suisse Japan will be located in Shibuya, a few steps away from Omotesando Avenue (©Presence Switzerland)

Olympic Games held in Japan have always been slightly more exciting than in any other country. For the Tokyo 2021 Olympic and Paralympic Games, Presence Switzerland (the country’s official public diplomacy agency) has therefore decided to do something special. To make sure that Swiss athletes and supporters can celebrate their success together with as many of their Japanese friends as possible, Switzerland will implant its signature Maison Suisse in Shibuya, in the heart of Tokyo, for the entire length of the competition!

Introducing: Maison Suisse @ The Mass!

The Maison Suisse (Shibuya) will be taking over The Mass, a minimalist, concrete box-like gallery complex designed by Tokyo-based architect Nobuo Araki / The Archetype that is dedicated to the display of modern and contemporary art. Located right behind Harajuku’s bustling Cat Street and Omotesando Street, where many Swiss brands have well-established stores, The Mass is at the center of Tokyo’s most vibrant hub for Japanese pop culture. Thanks to its brand new Ba-Tsu Art Gallery and its elegant café, the complex is set to become a reference in the Japanese capital.

(©The Mass)

(©The Mass)

(©The Mass)

(©The Mass)

With a special focus on art, design, architecture, and the creative industry, the Maison Suisse will be in an ideal environment to showcase Switzerland’s modern lifestyle, ideas, and techniques to Japan’s younger generations. Fear not, however: as soon as Swiss athletes will be arriving to the House to celebrate their victories, chocolate, cheese, and wine will be gladly joining the party!

“Switzerland in a box”

Chef Chris Züger and Nicolas Bideau (Head of Presence Switzerland) at the House of Switzerland Sochi 2014 (©Presence Switzerland)

The Maison Suisse is a hospitality center, a meeting point, and a social hub set up by Presence Switzerland in all major international events. Designed to introduce Switzerland’s business, science, tourism and culture in an engaging and effective way, it is open to the public and located at the “heart of the action”.

House of Switzerland Paris 2016 (©Presence Switzerland)

House of Switzerland Rio 2016 (©Presence Switzerland)

Besides exciting social events such as press conferences, vibrant celebrations, exclusive receptions, and high-level meetings, the Maison Suisse always features exhibitions on Swiss culture, showcases of Swiss technology, and many other surprises. Swiss people look forward to celebrating Japan’s most anticipated event in your company!

Conference on sustainable energy, House of Switzerland Rio 2016 (©Presence Switzerland)

Swiss wrestling at the House of Switzerland London 2012 (©Presence Switzerland)

Swiss tennis champion Roger Federer celebrating his Olympic Gold medal at the House of Switzerland London 2012 (©Presence Switzerland)